Darko Novakovic is an accomplished business leader with comprehensive B-to-B / B-to-C experience across industry sectors including crypto, asset management, automotive, commodity trading and risk management, energy efficiency and sustainability, and marketing services. A business and marketing strategist who is also highly effective in program management. Achieved significant results in lead generation and conversion, marketing resource efficiency, new business growth, and brand integration. In-depth working knowledge of full marketing and communications channels including Web, direct mail, print, and digital advertising, and corporate branding. Extensive US, Europe, and Asia Pacific market experience.